DFP Premium

YOUR OUTSOURCE DIGITAL AD OPERATIONS TEAM

Wired Carbon is a certified re-seller of DoubleClick for Publishers Premium

In addition to Google’s Free platform DoubleClick for Small Business, Google also offers a Premium edition for those publishers who reach scale of 90 million impressions monthly or more. With this premium edition, publishers can access features not offered in the DFPSB platform. Such features include;

  • 5 Tier inventory hierarchy vs 2 Tier (DFPSB)
  • Creative Delivery – Master Companion Functionality (Road Block or Synched Ads)
  • Additional Targeting, Reporting and Retargeting (DFP Audience) abilities
  • Audience Segmentation
  • Advance Video Ad Trafficking
  • Team Creations
  • Control how creative delivers across your network with Creative Labels
  • Exchange Bidder Dynamic Allocation – Header Bidding
  • Out of Page / Overlay (Skins)
  • Highly customizable reporting
  • Baked-in integration with DMP’s (Data Management Platforms)
  • Additional add-on’s available
  • Programmatic Guaranteed

WIRED CARBON IS CANADA’S ONLY DFP PREMIUM RESELLER WITH A NORTH AMERICAN LICENSE

Wired Carbon is a certified re-seller of DoubleClick for Publishers. Wired Carbon is your Ad Tech solutions team providing experienced Ad Ops support from daily ad operations & campaign management to ‘Ad Tech’ support for developers.
Wired Carbon assists small to medium publishers gain access to DFP Premium at affordable rates which typically only large media companies access.

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